Sam Fiorella
Sam Fiorella is a Partner at Sensei Marketing, a consulting and technology firm focused on aiding global companies grow their business value through improved customer experiences. 20+ years experience working with international brands such as Morgan Stanley, AOL, Deutsche Bank and Hyatt Gaming Management.
Sam is also the co-author of Influence Marketing: How To Create, Manage and Measure Brand Influencers in Social Media.
Most Recent Work Experiences
Partner - Sensei Marketing
2011 - present
Building the value of the client's business by improving their experiences across the customer life cycle: Customer Acquisition (Awareness, Nurturing, Conversion) to Customer Development (Satisfaction, Loyalty, Advocacy). Working with clients including Morgan Stanley, MV-1 Canada and others.
VP Interactive Strategy - Tri-Media Integrated Marketing Technologies
2001 - 2011
Led the business' integrated marketing and social media strategies for direct clients around the globe with strategic consulting, media strategies and proprietary web-based marketing technologies. Consulted and trained over 30 international marketing agencies on digital strategies and client engagements. Designed and led project development teams building world-first web-based applications including an airport crisis communication platform, an integrated campground reservations system and an interoperable suite of marketing technologies for marketing and advertising agencies. Direct clients included AOL, Snyder's of Hanover, Hyatt Gaming, Government of Canada, and hundreds more.
Connect With Me
On The Web
Vice President - General Content Corporation
1999 - 2001
2010 - present
2010 - present
Led interactive/web consulting practice that analyzed customer experiences across all touch-points of the business' customer engagements. Developed a customer relationship measurement and benchmarking application used to measure and benchmark the health of customer relationships for professional services firms, manufacturers and educational institutions.
Director, Marketing & Lead Generation Strategy - Daedalian
1997- 1999
Managed marketing, creative and sales/lead generation teams increase brand awareness and drive new leads. Developed & executed direct mail, e-mail, trade show and events across North America to increase prospect database. Developed & managed affiliate program with 3rd party creative agencies used for web project delivery.